In 2018, rapper The Game delivered one of those unremarkable moments that are so powerful they become unforgettable. He shared a photo on social media of his daughter holding a very special doll - a hand-painted vitiligo doll from Colourful Goodies, inspired by supermodel Winnie Harlow.
A special gift
The doll wasn't a random gift. Created by doll artist Corine Klaasens, this beautiful creation represented everything Colourful Goodies stands for: diversity, representation, and the power to let children see themselves in their toys.
The Game included a heartwarming message praising founder Ellen Brudet and her initiative. He emphasised how essential it is for children to recognise themselves in the toys they play with.
More than a post
The Game's message touched many people worldwide. It wasn't just a father delighting his daughter, but also a statement about representation and empowerment. By sharing this post, he showed that diversity in toys isn't a luxury, but a necessity.
Impact on Colourful Goodies
For Colourful Goodies, this moment meant an incredible amount. An international artist embracing our mission and sharing it with millions of followers - that's the most powerful form of PR that exists. It once again put us on the map as pioneers in inclusive toys.
What Winnie Harlow means for representation in the modelling world, our dolls mean for children who want to see themselves reflected. The Game's post showed that our message resonates globally.